Porsche and Hyundai Create Unique Driving Experiences in Singapore

Recently, Porsche announced Singapore as its 11th Porsche Experience Centre worldwide. It complements the Hyundai Motor Group Innovation Center Singapore (HMGICS) in establishing Singapore as a driving experience hub.

Upcoming Porsche Experience Centre

The new Porsche Experience Centre (PEC) will feature a dynamic two-kilometre handling track where visitors can test-drive Porsche cars at speeds of 200 km per hour. It is set to be operational in Singapore in 2027.

Visionary Impression of the New Porsche Experience Centre Singapore

Source: Porsche Newsroom

The two-kilometre handling track promises to be a fast yet safe playground for Porsche customers and enthusiasts to test Porsche sports cars. It will be the ideal arena to showcase the capabilities of the entire range of Porsche offerings. 

The configuration is yet to be confirmed, but where feasible, it also may include an off-roading section and even a skid pan.

This is the world’s first PEC designed specifically to thrill and exhilarate South-east Asia’s first PEC and Singapore’s first-ever permanent driving-focused facility. 

Moreover, passionate Porsche fans may look forward to themed exhibitions, rotating displays featuring iconic cars from the Porsche Museum’s archives, immersive racing simulators, inclusive and engaging activities for the whole family, and a delectable variety of dining options. 

PEC Singapore will also pioneer a fully integrated, high-capacity aftersales facility. This feature, unprecedented in any other PECs worldwide, will offer options for Porsche customers to try or buy performance parts at the PEC. 

The PEC will be located next to Changi Exhibition Centre, on Aviation Park Road. It will occupy nine hectares of government land which is about 13 football fields. 

porsche changi

Source: Porsche Newsroom

Hyundai’s Immersive Customer Experience

The upcoming PEC Singapore follows in Hyundai’s footsteps, as the Hyundai Motor Group Innovation Center Singapore (HMGICS) opened its doors on 21 November 2023, setting new standards in customer experience. 

hyundai centre

Hyundai Motor Group Innovation Center Singapore (HMGICS)

Source: https://ci.linkedin.com/company/hmgics/ 

HMGICS offers test drives around the Jurong Innovation District. It also offers an iconic immersive test ride experience on the facility’s stunning 618-meter rooftop Skytrack. This gives drivers an additional thrill.

HMGICS’ Rooftop Skytrack

HMGICS’ Rooftop Skytrack

Source: New Hyundai Motor Group Innovation Center Singapore Set to Transform Production, R&D and Customer Experience

Apart from this immersive customer experience, HMGICS is a global open innovation hub. It is an ecosystem for Singapore’s local businesses and academics to share growth. With the latest Industry 4.0 smart technologies, HMGICS aims to develop brand new business models for electric vehicles, forge creative and novel partnerships, come up with mobility products, and develop an intelligent manufacturing platform to revolutionise the overall sustainable mobility value chain. 

HMGICS will also provide flexible vehicle customisation and VR factory tours to make their visitors’ experience a transformative one.


Singapore is being placed in the global spotlight as the unique driving experiences available for enthusiasts increase. By allowing visitors to have exhilarating experiences, the new cutting-edge ventures by Porsche and Hyundai contribute to Singapore’s high-quality lifestyle offerings.


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